The Impact of Film Festivals on the Growth of Kannywood in Wukari Local Government Area, Taraba State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Film festivals are important cultural and economic events that provide platforms for filmmakers to showcase their work, network, and gain recognition. For Kannywood, the Hausa-language film industry, these festivals are vital for promoting cultural narratives and expanding market reach (Ali & Abdullahi, 2023). In Wukari Local Government Area, Taraba State, the growing interest in film festivals reflects the rising popularity of Kannywood and its influence on cultural identity. These festivals not only boost local economic activity but also enhance the visibility and credibility of the industry on national and international stages.
1.2 Statement of the Problem
While film festivals offer opportunities for industry growth, Kannywood faces challenges such as limited funding, inadequate infrastructure, and restricted access to larger markets. In Wukari, the potential of these festivals to drive growth remains underexplored, particularly in terms of their impact on talent development, audience engagement, and cultural promotion (Bello & Musa, 2024).
1.3 Objectives of the Study
- To assess the role of film festivals in promoting Kannywood’s visibility and growth.
- To evaluate the economic and cultural impact of these festivals in Wukari.
- To identify challenges faced by Kannywood filmmakers in leveraging film festivals.
1.4 Research Questions
- How do film festivals promote Kannywood’s growth in Wukari?
- What are the economic and cultural impacts of film festivals in Wukari?
- What challenges do Kannywood filmmakers face in utilizing film festivals?
1.5 Research Hypothesis
- Film festivals significantly enhance Kannywood’s visibility and market reach.
- These festivals have a positive economic and cultural impact on Wukari.
- Limited resources and infrastructure hinder filmmakers’ participation in film festivals.
1.6 Significance of the Study
The study provides valuable insights into how film festivals contribute to the development of Kannywood, offering recommendations for stakeholders to maximize their impact on the industry and local communities.
1.7 Scope and Limitations of the Study
The study focuses on the impact of film festivals on Kannywood’s growth in Wukari Local Government Area, Taraba State.
1.8 Operational Definition of Terms
- Film Festivals: Events showcasing films, often with competitions and networking opportunities.
- Kannywood: The Hausa-language film industry in Northern Nigeria.
- Wukari: A local government area in Taraba State, Nigeria.
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